Wiko was established in February 2011 by French businessman Laurent Dahan.Its head office, design and marketing teams are based in Marseille, France.
Wiko shipped 2.6 million devices overall in 2013, mostly dual-SIM Android smartphones.That year, it sold 1.7 million smartphones in France,i.e. 7 % of the French market and it was the country's second largest selling smartphone firm after Samsung.
In 2014 Wiko entered the British market.
In 2018 Wiko was present in more than 30 countries in: Europe, Asia, the Middle East and Africa and had around 30 million users, twice the number of two years earlier.